The antecedents and outcomes of attachment and sponsor image within charity sport events
Kevin Filo, Daniel Funk, and Danny O'Brian
| Year of publication: |
2010
|
|---|---|
| Authors: | Filo, Kevin ; Funk, Daniel C. ; O'Brian, Danny |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 6, p. 623-648
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| Subject: | Sportveranstaltung | Sport event | Wohltätigkeit | Charity | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825840