Determinants of consumers' green purchase behavior in a developing nation : applying and extending the theory of planned behavior
Year of publication: |
April 2017
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Authors: | Yadav, Rambalak ; Pathak, Govind Swaroop |
Published in: |
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 134.2017, p. 114-122
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Subject: | Green products | Theory of planned behavior | Perceived value | Willingness to pay premium | Purchase intention | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product |
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