Determinants of corporate sustainability message sharing on social media : a configuration approach
Hanne Knight, Mohamed Yacine Haddoud, Phil Megicks
| Year of publication: |
2022
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|---|---|
| Authors: | Knight, Hanne ; Haddoud, Mohamed Yacine ; Megicks, Phil |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 2, p. 633-647
|
| Subject: | fsQCA | information adoption | information quality | social media | source credibility | sustainability | viral message sharing | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.2941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164302