Loyalty program benefits and their effect on relationship quality and loyalty to the retailer
Karen M. Corbishley, Corné Meintjes, Roger B. Mason
| Year of publication: |
2023
|
|---|---|
| Authors: | Corbishley, Karen M. ; Meintjes, Corné ; Mason, Roger B. |
| Subject: | consumeristic | altruistic | egoistic | satisfaction | commitment | trust | Customer Loyalty Programmes | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i2.2320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285172