Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Year of publication: |
2011
|
---|---|
Authors: | Amatulli, Cesare ; Guido, Gianluigi |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 1, p. 123-136
|
Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Italien | Italy |
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