Determinants of religious tourism branding tactics in Kenya : a cross sectional study
Lemmy Mureti Muriuki and David Bururia, James Mutegi
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Muriuki, Lemmy Mureti ; Bururia, David ; Mutegi, James |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 4, p. 456-469
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| Subject: | Market appeal | authenticity | product development | branding | religious tourism | Tourismus | Tourism | Markenführung | Brand management | Religion | Kenia | Kenya | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358416670937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976122