The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol, Nor Asiah Omar, Juliana Osman, and Nurul Fadly Habidin
| Year of publication: |
July-September 2016
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| Authors: | Zuraidah Zainol ; Nor Asiah Omar ; Osman, Juliana ; Nurul Fadly Habidin |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 3, p. 172-199
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| Subject: | customer-brand relationship | customer engagement | relationship investment | relationship marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633628