Developing a specialized service quality model for universities
Reza Fazli-Salehi, Mohammad Rahim Esfidani, Ivonne M. Torres, and Miguel Angel Zúñiga
| Year of publication: |
2019
|
|---|---|
| Authors: | Fazli-Salehi, Reza ; Esfidani, Mohammad Rahim ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 3, p. 206-223
|
| Subject: | active engagement | brand advocacy | commitment | Perceived quality | Dienstleistungsqualität | Service quality | Hochschule | Higher education institution | Produktqualität | Product quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1630175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179177