Developing an integrated vision of customer value
Year of publication: |
2013
|
---|---|
Authors: | Martelo Landroguez, Silvia ; Barroso Castro, Carmen ; Cepeda-Carrión, Gabriel |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 27.2013, 3, p. 234-244
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer value | Perceived value | Value creation | Value appropriation | Customer service management | Value analysis |
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