Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence and Planning, published by and copyright Emerald.

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Year of publication:	1996
Authors:	Pujari, Devashish ; Wright, Gillian H.
Publisher:	Emerald Group Publishing Ltd.
Subject:	Case studies \| Germany \| Green marketing \| Multinationals \| Strategy \| United Kingdom

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/02634509610106205 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009454996