Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Year of publication: |
2018 ; First edition
|
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Other Persons: | Koporcic, Nikolina (ed.) ; Ivanova-Gongne, Maria (ed.) ; Nyström, Anna-Greta (ed.) ; Törnroos, Jan-Åke (ed.) |
Publisher: |
Bingley : Emerald Publishing Limited |
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Kundenintegration | Customer integration | Emotion | Business-to-Business-Marketing | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (XX, 237 Seiten) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources |
ISBN: | 978-1-78756-277-6 ; 1-78756-275-1 ; 978-1-78756-275-2 ; 978-1-78756-276-9 ; 1-78756-276-X |
Other identifiers: | 10.1108/9781787562752 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Developing insights on branding in the B2B context : case studies from business practice
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Developing insights on branding in the B2B context : case studies from business practice
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