Multi-homing on SNSs : the role of optimum stimulation level and perceived complementarity in need gratification
Rui Gu, Lih-Bin Oh, Kanliang Wang
Year of publication: |
September 2016
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Authors: | Gu, Rui ; Oh, Lih-Bin ; Wang, KanLiang |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 6, p. 752-766
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Subject: | Social networking site | Multi-homing intention | Multiple usage | IT adoption and use | Service complementarity | Optimum stimulation level | Konsumentenverhalten | Consumer behaviour | Motivation | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
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