Development and test of new dimensions of altruistic buying behavior
Year of publication: |
2009
|
---|---|
Authors: | Hopkins, Raymond A. ; Powers, Thomas L. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 3, p. 185-199
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Altruism | Ethnocentrism | Individual development | Demographics | Market segmentation |
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