Development of destination yield management (DYM) : insights on change in tourism
Year of publication: |
2008
|
---|---|
Authors: | Mulvey, Michael |
Published in: |
Change management in tourism : from "old" to "new" tourism. - Berlin : E. Schmidt, ISBN 978-3-503-11084-1. - 2008, p. 221-233
|
Subject: | Tourismuswirtschaft | Tourism industry | KMU | SME | Revenue-Management | Revenue management | Organisatorischer Wandel | Organizational change | Destinationsmanagement | Destination management | EU-Staaten | EU countries |
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