Development of omnichannel in India : retail landscape, drivers and challenges
Year of publication: |
2019
|
---|---|
Authors: | Banerjee, Mohua |
Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 115-137
|
Subject: | Indien | India | Einzelhandel | Retail trade |
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