Diagnosing the competitiveness of SMEs on international markets : conception and testing of an innovative software
Amedeo Maizza (Professor and Dean, Faculty of Economics, University of Salento, Lecce, Italy), Lea Iaia and Federica Cavallo (Ph.D. Student, Faculty of Economics, University of Salento, Lecce, Italy)
| Year of publication: |
2015
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|---|---|
| Authors: | Maizza, Amedeo ; Iaia, Lea ; Cavallo, Federica |
| Published in: |
Innovative management perspectives on confronting contemporary challenges. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, ISBN 978-1-4438-7245-4. - 2015, p. 263-294
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| Subject: | KMU | SME | Internationaler Wettbewerb | International competition | Innovation | Wettbewerb | Competition | Softwareindustrie | Software industry | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560900