Dialogmarketing für Dummies : [der direkte Draht zum Kunden]
Andreas Scherfke
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Scherfke, Andreas |
| Publisher: |
Weinheim : WILEY-VCH |
| Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 344 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | German |
| ISBN: | 3-527-70327-6 ; 978-3-527-70327-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003453179