Die Erringung strategischer Wettbewerbsvorteile durch Systeminnovationen
von Jörg Link
| Year of publication: |
1993
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|---|---|
| Authors: | Link, Jörg |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 63.1993, 11, p. 1117-1136
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| Subject: | Innovation | IT-gestütztes Marketing | Computer-assisted marketing | Marketing | Verkauf | Selling | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001153362