Die Marke - Kapital des Unternehmens
Jean-Noël Kapferer
| Alternative title: | Les marques - capital de l'entreprise <dt.> |
|---|---|
| Year of publication: |
1992
|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 332 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Aus dem Franz. übers. |
| ISBN: | 3-478-22560-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004109012