Die mobile Kundenkarte
Elisabeth Pergler, Christian Adelsberger, Christian Kittl, Manfred Altenstrasser
| Year of publication: |
2012
|
|---|---|
| Authors: | Pergler, Elisabeth ; Adelsberger, Christian ; Kittl, Christian ; Altenstrasser, Manfred |
| Published in: |
HMD : Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Vieweg, ISSN 1436-3011, ZDB-ID 1015731-1. - Vol. 49.2012, 286, p. 52-62
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Mobiltelefon | Mobile phone | Bank | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577091