Dienstleistungsmarketing : Planung und Gestaltung der Kundenbeziehungen
Richard Kühn/Roger Fasnacht. VBV
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Kühn, Richard ; Fasnacht, Roger |
| Publisher: |
Zürich : Verl. SKV |
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 313 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 303 - 307 kart. : EUR 61.00 |
| ISBN: | 3-286-33381-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001691703