Differences in the ability of structural and reduced-form models to improve pricing decisions
Year of publication: |
2010
|
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Authors: | Skiera, Bernd |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 1, p. 91-99
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Subject: | Preismanagement | Pricing strategy | Wirkungsanalyse | Impact assessment | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
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