Differentiating on Diversity : How Disclosing Workforce Diversity Improves Brand Attitudes
Year of publication: |
2023
|
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Authors: | Balakrishnan, Maya ; Nam, Jimin ; Buell, Ryan W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Diversity Management | Diversity management | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 29, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4369758 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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