Speedy Activists : How firm response time to sociopolitical events influences consumer behavior
Year of publication: |
[2023]
|
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Authors: | Nam, Jimin ; Balakrishnan, Maya ; De Freitas, Julian ; Brooks, Alison |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (31 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 20, 2023 erstellt |
Classification: | M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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