Differentiation strategies in emerging markets : the case of Latin American agribusiness
Esteban R. Brenes; Daniel Montoya; Luciano Ciravegna
| Year of publication: |
2014
|
|---|---|
| Authors: | Brenes, Esteban R. ; Montoya, Daniel ; Ciravegna, Luciano |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 847-855
|
| Subject: | Strategy | Porter's differentiation strategies | Agribusiness | High value added | Emerging markets | Latin America | Lateinamerika | Agroindustrie | Agro-industry | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Brasilien | Brazil | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363277