Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken
Jack Trout; Steve Rivkin; Lorenz Wied
| Alternative title: | Differentiate or die : survival in our era of killer competition <eng.> |
|---|---|
| Year of publication: |
2009
|
| Authors: | Trout, Jack ; Rivkin, Steve ; Wied, Lorenz |
| Publisher: |
München : mi-Fachverlag |
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Wettbewerbsstrategie | Competitive strategy | USA | United States | Unique Selling Proposition | Differenzierungsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 238 S. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86880-021-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836903