Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
Yi He, Michael A. Merz and Dana L. Alden
| Year of publication: |
2008
|
|---|---|
| Authors: | He, Yi ; Merz, Michael A. ; Alden, Dana |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 2, p. 64-83
|
| Subject: | Internationale Marktforschung | International marketing research | Messung | Measurement | Varianzanalyse | Analysis of variance | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735796