The evolving brand logic : a service-dominant logic perspective
Michael A. Merz; Yi He; Stephen L. Vargo
| Year of publication: |
2009
|
|---|---|
| Authors: | Merz, Michael A. ; He, Yi ; Vargo, Stephen L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 3, p. 328-344
|
| Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900709