Digital advertising clutter in an age of mobile media
Year of publication: |
2017
|
---|---|
Authors: | Ha, Louisa |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 69-85
|
Subject: | Mobile Marketing | Mobile marketing | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | USA | United States |
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