Digitalisierung von Kundeninteraktionen - „Digital Interaction Hubs“ im Vertrieb von Industriesoftware
vorgelegt von Anna Selent
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Selent, Anna |
| Publisher: |
St. Gallen |
| Subject: | Business-to-Business-Marketing | Softwareindustrie | Marktkommunikation | Informationsgehalt | Interaktive Medien | Kundenmanagement |
freely available
| Extent: | 1 Online-Ressource (XIV, 287 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Dissertation, Universität St. Gallen, 2019 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196102