Dimensionalising on‐ and offline brands' composite equity
Year of publication: |
2004
|
---|---|
Authors: | Christodoulides, George ; de Chernatony, Leslie |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 13.2004, 3, p. 168-179
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Internet | Experts |
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