Dimensions of Brand Personality
Year of publication: |
[2006]
|
---|---|
Authors: | Aaker, Jennifer |
Publisher: |
[2006]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Marktforschung | Market research | Markenartikel | Brand |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1997 erstellt |
Other identifiers: | 10.2139/ssrn.945432 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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