Brand personality and purchase intention
Year of publication: |
2016
|
---|---|
Authors: | Paz Toldos-Romero, María de la ; Orozco-Gómez, Ma. Margarita |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 5, p. 462-476
|
Subject: | Personality | Purchase intention | Brand | Product categories | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Markenführung | Brand management |
-
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G., (2015)
-
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani, (2017)
-
Jeng, Shih-Ping, (2017)
- More ...
-
Brand personality and purchase intention
Toldos-Romero, María de la Paz, (2015)
-
Dimensions of brand personality in Mexico
Paz Toldos-Romero, María de la, (2012)
-
What women want? : how contextual product displays influence women's online shopping behavior
González, Eva M., (2021)
- More ...