Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
Year of publication: |
2009
|
---|---|
Authors: | Amaldoss, Wilfred ; He, Chuan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 3, p. 472-487
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | direct-to-consumer advertising | pharmaceutical marketing | experimental economics | game theory |
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