Directions in higher education : a marketing perspective
Year of publication: |
May 2018
|
---|---|
Authors: | Uncles, Mark D. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 2, p. 187-193
|
Subject: | higher education | students-as-partners | learning environments | value-in-development | value-in-delivery | value-in-consumption | Hochschule | Higher education institution | Studium | University education | E-Learning | E-learning | Studierende | Students | Nonprofit-Marketing | Nonprofit marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.05.009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam, (2017)
-
The value of postgraduate students opinions in the quality management of academic e-learning
Rembielak, Grażyna, (2021)
-
Terblanche, Wendy, (2023)
- More ...
-
Bringing sensory anthropology to consumer research
Scott, Rebecca O., (2018)
-
Consumer Savvy: Conceptualisation and Measurement.
Macdonald, Emma K., (2007)
-
In praise of retrospective surveys
East, Robert, (2008)
- More ...