Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Year of publication: |
April-June 2017
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Authors: | Hudders, Liselot ; Pauw, Pieter de ; Cauberghe, Veroline ; Panic, Katarina ; Zarouali, Brahim ; Rozendaal, Esther |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 2, p. 333-349
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Subject: | Advertising literacy | Werbewirkung | Advertising effects | Kinder | Children |
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