Integer goal programming in advertising media selection
Arthur J. Keown; Calvin P. Duncan
| Year of publication: |
1979
|
|---|---|
| Authors: | Keown, Arthur J. ; Duncan, Calvin P. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 10.1979, 4, p. 577-592
|
| Subject: | Werbungsmittel | Programming |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002211987