Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
Year of publication: |
2005
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Authors: | Mittal, Vikas ; Anderson, Eugene W. ; Sayrak, Akin ; Tadikamalla, Pandu |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 4, p. 544-555
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