Divide and prosper : effects of partitioned prices on consumers' price recall and demand
Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson
| Year of publication: |
1998
|
|---|---|
| Authors: | Morwitz, Vicki G. ; Greenleaf, Eric A. ; Johnson, Eric J. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherpreisindex | Consumer price index | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy |
| Extent: | 27 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 98,116 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000997391