Do Consumers Believe Advertising Is Negatively Affected When Placed Near News Perceived as Biased?
Year of publication: |
2007
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Authors: | Huh, Jisu ; Reid, Leonard N. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 29.2007, 2, p. 15-26
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