Do enriched digital catalogues offer compelling experiences, beyond websites? : a comparative analysis through the IKEA case
Marion Garnier, Ingrid Poncin
| Year of publication: |
2019
|
|---|---|
| Authors: | Garnier, Marion ; Poncin, Ingrid |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 361-369
|
| Subject: | Website | Digital catalogue | Enrichments | Compelling experience | Utilitarian value | Hedonic value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.12.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995647