Definition and psychometric validation of a measuement index common to website and store images
Christophe Bèzes
| Year of publication: |
2014
|
|---|---|
| Authors: | Bèzes, Christophe |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 12, p. 2559-2578
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| Subject: | Store image | Website image | Reflective scale | Formative index | Website | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | Markenimage | Brand image | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483035