Do satisfied customers always buy more? : the roles of satiation and habituation in customer repurchase
Year of publication: |
2010
|
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Authors: | Voss, Glenn B. ; Godfrey, Andrea ; Seiders, Kathleen |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 1, p. 61-107
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Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Kfz-Gewerbe | Automotive services industry | Empirische Methode | Empirical method | USA | United States |
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