Do satisfied customers always buy more? : the roles of satiation and habituation in customer repurchase
Glenn B. Voss, Andrea Godfrey and Kathleen Seiders
Year of publication: |
2010
|
---|---|
Authors: | Voss, Glenn B. ; Godfrey, Andrea ; Seiders, Kathleen |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 1, p. 61-107
|
Saved in:
Saved in favorites
Similar items by person
-
How complementarity and substitution alter the customer satisfaction-repurchase link
Voss, Glenn B., (2010)
-
Voss, Glenn B., (2010)
-
Enough Is enough! : the fine line in executing multichannel relational communication
Godfrey, Andrea, (2011)
- More ...