Enough Is enough! : the fine line in executing multichannel relational communication
Year of publication: |
2011
|
---|---|
Authors: | Godfrey, Andrea ; Seiders, Kathleen ; Voss, Glenn B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 94-109
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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