Do search terms matter for online consumers? : the interplay between search engine query specification and topical organization
Nanda Kumar; Karl R. Lang
| Year of publication: |
2007
|
|---|---|
| Authors: | Kumar, Nanda ; Lang, Karl R. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 1, p. 159-174
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003665305