Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Year of publication: |
2002
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Authors: | Feinberg, Fred M. ; Krishna, Aradhna ; Zhang, Z.John |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 3, p. 277-291
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