FMCG advertising : the home of branding
Year of publication: |
2009
|
---|---|
Authors: | Broadbent, Tim |
Published in: |
The advertising handbook. - London : Routledge, ISBN 0-415-42312-0. - 2009, p. 162-173
|
Subject: | Werbung | Advertising | Konsumgüter | Consumer goods | Konsumgütermarketing | Consumer goods marketing | Markenartikel | Brand |
-
Cuong Hung Pham, (2022)
-
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin, (2012)
-
A case study on pitfalls in branding of Boroline
Padma, R., (2015)
- More ...
-
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim, (2008)
-
Book reviews - Advertising works 11
Broadbent, Tim, (2002)
-
Broadbent, Tim, (1999)
- More ...