Does an environmental marketing strategy influence marketing and financial performance? : a study of Indonesian exporting firms
Roby Setiadi, Kardison Lumban Batu, Harry Soesanto
| Alternative title: | Utječe li marketinška strategija usmjerena okolišu na marketinške i financijske učinke? : istraživanje indonezijskih izvoznih poduzeća |
|---|---|
| Year of publication: |
2017
|
| Authors: | Setiadi, Roby ; Batu, Kardison Lumban ; Soesanto, Harry |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 29.2017, 2, p. 177-192
|
| Subject: | green sensitivity | environmental culture | environmental marketing strategy | product differentiation | cost leadership | marketing and financial performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2017.29.2.177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809198