Does big data analytics influence frontline employees in services marketing?
Year of publication: |
2017
|
---|---|
Authors: | Motamarri, Saradhi ; Akter, Shahriar ; Yanamandram, Venkat |
Published in: |
Business Process Management Journal. - Emerald Publishing Limited, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 23.2017, 3, p. 623-644
|
Publisher: |
Emerald Publishing Limited |
Subject: | Big data analytics (BDA) | Frontline employee (FLE) | Service typology | Frontline employee typology | Big data maturity level | Service adaptation | Service customization | Service delivery | Co-creation |
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